Our mission

Our mission is to forge a profound and lasting connection between brands, and their target audiences by using the magnetic power of sports properties as an exceptional engagement tool. The synergy between brands and sports offers an extraordinary road to captivate, inspire, and truly resonate with the heart and mind of people. We also support and help every foreign company doing succesfull business in Vietnam.

Our Values

Cultural Understanding

We value cultural sensitivity and strive to facilitate meaningful interactions.

Growth Mindset

We foster a growth mindset and encourage our clients to embrace improvement and adaptability.

Customer-Centric

We prioritize the needs and objectives of our clients, and strive to understand their uniquerequirements.

Our Team

Our team of founders includes professionals with over seven years of experience in the sports and finance industries, having worked in both Vietnam and Europe. This diverse background provides us with a global perspective, adaptability, and cultural fluency. We leverage our collective expertise to deliver innovative solutions and strategic insights, ensuring unparalleled value for our clients in the Vietnamese business landscape.

Bertrand Joly

Co-Founder
Sport Management Major | Consulting & Project Management |  7 Years working in Sport Industry  

Ngoc Ong

Co-Founder
Finance & Control Major | Investment analysts | CFA level 2 passed | 4 years working in Private Equity
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