Sports is not just a conventional business; it is a world where the teams have fans, not clients. This is the perfect way to monetize this group. It is this emotional connection that makes sports the ultimate platform for engaging audiences and find the way for incredible ROI & ROE. Be ready to enter the Arena!
Sports marketing allows brands to personify the power of sports, using the passion and emotional bonds it creates to boost their visibility and engage with a specific target audience.
Whether it is an international/local team, individual athletes, or a national squad, sports have the special ability to unite people from various backgrounds and promote a collective sense of unity and pride.
Today with Vietarena, your brand has the opportunity to become an integral part of the magic that sports offer.
By aligning with the qualities associated with sports, such as teamwork, determination, and success, your brand will enhance its image, target its audience efficiently, and generate extra revenue.
Join today and dive into a global market worth over $500 billion!
According to Nielsen statistics, 75% of the Vietnamese population is football fans! Local and international sports teams & athletes receive a lot of media attention and are part of the daily life of the population. Football is not the only sport getting exposure within the country; badminton, cycling, or basketball have shown a great increase in fans these past years.
The local sports industry is slowly going towards professionalism, with TV rights of the V.League football league increasing to nearly 2.5 million per season. Is it time to jump on board and reach a crazy return on investment (ROI)?
If traditional sports continue growing, e-sports is a really hot topic right now. According to Statista, the e-sports market is believed to reach a growth of nearly 11 percent for the 2024-2028 period with a total value of nearly 10 million USD, with half of the population under 25 years old.
Vietnamese not only increase their viewing of traditional & e-sports but also want to be part of the experience by participating in marathons or other events, adding sports as a way to have a healthy lifestyle, with 44% of the population practicing sports daily.
Still not convinced by the potential of the sports market in Vietnam? Continue reading for more insights!
Sports marketing is not only for conglomerates and international companies. Every entity can join the sports arena, and be part of initiatives that resonate with the Vietnamese people's minds, with every kind of budget to plan any kind of project. The only sure thing is that you are close to embarking on a profitable and exciting experience.
Sports marketing allow your brands, to reach a huge visibility by associating yourself with some of the most famous individual on earth. This also include the huge media covering industry creating content around sports, and boosting the values of your actions. Sport sponsorship averages a 3:1 media value weighting when compared to the same spending on TV advertising.
Brands that align themselves with sports are granted a huge range of rights, providing them with greater opportunities to leverage the partnership for campaigns, storytelling, and other activation strategies with the highest level of personalization imaginable. This applies to both traditional and digital platforms. Personalization enhances brand loyalty and allows for gathering more precise information about your audience. A Deloitte report suggests that 80% of customers are more likely to purchase from companies that offer personalized content.
Sports marketing is the most socially accepted form of advertising. It allows support for the organizations of sports events, that link your brand with positive values, and have a great positive impact on society. 81% of sports consumers either fully or partially trust brand sponsorships at sporting events.
Sports resonate with people across the planet, hitting treasured values such as perseverance, dedication, determination, teamwork, and courage. Sport possess the unique ability to bring communities together, enabling a shared identity and provoking deep feelings. Moreover, sports serve as a platform for supporting social equity and can greatly enhance both physical and mental well-being. Story of crushing challenges can inspire and encourage others to aim for excellence in their own lives. Your brand can be a part of the magic that sports provide, and link itself with such values and stories. This will improve their perception among consumers and show themselves as supportive and caring, leading to a positive brand image and increased consumer trust and in-fine sales.
Associate your brand with sports figures followed by millions of people worldwide to enhance the credibility of your brand or association. Sports have become a global phenomenon thanks to TV rights, social media, global superstars, etc.; attracting audiences numbering in billions and reaching a diverse range of customer profiles. This also helps relatively new and unknown brands to sit alongside century-old organizations and billion-dollar brands in a simple and cost-effective manner!
Sports teams are special organizations where you not only have clients but also fans. Combining advertising with sports creates an emotional experience and connection for the audience, enhancing consumer engagement and increasing sales revenues. Sports fans are more likely than the general population to be influenced by advertising, affecting their buying decisions. With 75% of football fans in Vietnam, there are dozens of millions of people to reach out to advertise your products or services and convert them into consumers. What other sector can provide such a passionate fan base for 9 months of storytelling themed campaigns about your company? Sports is your new go-to tool, start to today, see results tomorrow.
Sport is waiting for you. Your audience is already watching and practicing sports.
We are working with top notch local and international sport properties ready to connect and impact the Vietnam market togheter with your organizations. Vietarena is your partner to explore, activate and maximize these partnerships.
To showcase your products and services and engage with your customers in a unique way, in connecting with local and international sports events. The particiaption and requests of the population for sports events is increasing and your brand can provide the opportunity to enjoy sports, and a healthy lifestyle.
If your company owns sports properties, we help maximize ROI and ROE with a tailored marketing plan. Before engaging in sports partnerships, we craft a strategy that fits your goals. See how sports can boost brand awareness, client engagement, and revenue. We earn your trust before your investment!
Vietnam's sports landscape is rich in talented athletes and teams that connect with your brand through emotional and inspirational, stories. Today is your chance to be the one that elevates the local industry to new heights. Discover our exclusive projects dedicated to transforming local sports, and give it a global impact.
Sports allow the highest level of personalization, you can now partner with sport entities, athletes & events who are ready to invest time to amplify and support the maximization of ROI / ROE for you. We support you in activating any projects with our dedicated and professional team. We not only stands by and connects you with top-notch stakeholders, but also helps you to stimulate your growth.
