Vietnam is emerging as a prime destination for sports properties in 2025, thanks to its fast economic growth, a young and passionate sports fan base, and increasing requests for hosting international sports events.
Sports properties have a unique opportunity to enter Vietnam’s fervent audience via sponsorships, digital engagement, and grassroots initiatives.
With increasing purchasing power and the population's growing desire to spend on entertainment-related products, Vietnam is the ideal environment for maximizing brand visibility, fan engagement, and revenue potential.
To be successful, you will need a sherpa ready to guide you in networking and understanding the local culture ... this is why we created Vietarena!
Reaching the Asian market is not only for global giants, it is an opportunity for every club, competition, league, and federation. Any sports property can engage with Vietnamese fans, create impactful initiatives that fit their expectations, and reach this new sweet pot of Asia. Try for yourself, and experience the power of Vietnam sports enthusiasts!
Vietnam's population of 97 million, with an average age of 32.5, is poised to become a vital consumer force by 2030, with digital natives born between 1980 and 2012 making up nearly 40% of the market.
In Vietnam's thriving digital landscape, where 74.2% have internet access, 90% of consumers trust influencer recommendations over traditional ads, and ninety-six million smartphones in use in 2024!
Establishing strong customer relationships on cultural sensitivity and appreciation is the key to becoming a strong player in Vietnam. You can quickly transform easy social media acquisition into a tangible return on investment.
Vietnam has had an incredible economic trajectory over the past decade, with annual growth rates consistently exceeding 7.5% since 2018. It is also one of the world's fastest-recovering markets from the COVID-19 crisis, reinforcing its allure as an attractive destination for business expansion.
Vietnam's impressive investments in infrastructure are driving the nation's progress, highlighted by the remarkable achievement of attracting $30 billion in foreign direct investment (FDI) in 2021.
Thirty-six million new consumers have entered the 'consuming middle class' (with at least $11 in purchasing power parity terms), a remarkable shift considering that in 2000, less than 10% of Vietnam's population fell into this category. Today, it surpasses 40% and is forecast to reach 75% by 2030.
Create unforgettable memories between you and your Vietnamese audience...
Vietarena supports your organization in entering the Vietnamese market through a tailor-made strategy designed to generate new revenue streams and increase brand awareness within the country. We help you connect, navigate the market, and create partnerships that bring value to all stakeholders involved.
The Vietnamese population is passionate and eager for content that fits their preferences. This means content in their local language that respects their culture and understands its uniqueness. Simply copying and pasting content is not enough, being impactful requires a tailored approach. Vietarena helps you create this content and connect with local creators to maximize engagement.
Sports allow the highest level of personalization, you can now partner with sport entities, athletes & events who are ready to invest time to amplify and support the maximization of ROI / ROE for you. We support you in activating any projects with our dedicated and professional team. We not only stands by and connects you with top-notch stakeholders, but also helps you to stimulate your growth.